sophielaurelroberts.com

Temporal Unraveling

Linearity is a fabrication of order and solidity that constrains individuals to a sameness in our experience with time. In actuality, it's much more elastic and fickle. I’m exploring how cognitive awareness of time varies within each person and its effects on visual communication by investigating what happens to a reader when book design leans into disorder and lacks clear sequence.

The book has no defined beginning or end, the act of retracing, reinterpreting, slowing down, and jumping forward challenges the reader to engage and reassess any preconceived notions of the piece each time they pick it up. The book itself and the experience of interacting with it is just as much the work as the material contained within it.

Bio

I am a graphic design graduate from Maine College of Art & Design (MECA&D) with a Bachelor of Fine Arts. I am compulsively enthusiastic about all things design: editorial, branding, packaging, motion graphics, design: history, philosophy, and ethics. In my personal practice, I tend to embrace experimental processes and push the boundaries of design as a tool of communication in the form of art books, motion graphics, and exhibition design. My professional design experience stretches from branding and packaging design for Toderico Creative, art direction at VIA Advertising Agency, and most recently freelance logo redesign for a local nonprofit.